Parminder VIR

Chief Executive Officer, Tony Elumelu Foundation (TEF)


As chief executive officer of the Tony Elumelu Foundation, Parminder Vir manages its overall day-to-day strategic development, and mission to empower African entrepreneurs. Among her objectives are to ensure that entrepreneurship becomes the primary driver of Africa’s economic growth and social transformation.


Ms Vir joined the foundation as the director of entrepreneurship in April 2014, and was responsible for designing $100 million, multi-year, pan-African Tony Elumelu Entrepreneurship Programme (TEEP). TEEP is an annual accelerator programme of training, funding, and mentoring, designed to empower the next generation of African entrepreneurs. It is the first initiative of its kind to be launched by an African philanthropic organisation.


Prior to joining the foundation, Ms Vir had a 20-year-long award-winning career as a film and TV producer with the BBC, Carlton Television and Channel Four. She also ran her own independent production company, Formation Films. 


She has served as a public and private sector board director and non-executive director for organisations including the UKTI Asia Task Force, UK India Business Council, the UK Film Council and The Indus Entrepreneurs UK.


In 2002, Ms Vir was awarded an Order of the British Empire (OBE) by Queen Elizabeth II for her services to the broadcasting and film industry.