How to promote African quality products
Africa, a continent of 55 countries, is richly blessed with extraordinary natural and cultural diversity. It is a producer of world-renowned food and beverages such as coffee, tea, exotic saffron and dried fruits, not to mention a rich tapestry of handicrafts. For too long, however, Africa’s producers have been disadvantaged by global trade rules and oftentimes the dubious practices of middlemen and exporters.
Today, however, both public institutions and private stakeholders are committed to promoting high-quality, differentiated African agricultural products as a way to generate income and employment. This panel will consider the impact of geographical indications (GIs) on Africa’s farmers and craftspeople, and how they are being developed as drivers for territorial and marketing strategies.
Key points for discussion include:
- What is the rationale and thinking behind an African strategy for GIs?
- How can GIs best be leveraged at both the institutional and value chain level?
- What lessons can be drawn from the success stories of Cameroon’s protected Penja pepper and Guinea’s Ziama Macenta coffee?
- How can GIs can be used as driver for marketing and strengthening value chains?